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Table of Contents

    • About the Authors
    • Acknowledgments
    • Dedications
    • Preface
    • 1The Business Plan
      • 1.1Developing Your Strategy
      • 1.2The Necessity for a Business Plan
      • 1.3Building a Plan
      • 1.4The Three Threads
    • 2Foundations for Small Business

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      • 2.1Small Business in the US Economy

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      • 2.2Success and Failure in Small Businesses

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      • 2.3Evolution

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      • 2.4Ethics

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      • 2.5The Three Threads

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    • 3Your Business Idea: The Quest for Value

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      • 3.1Defining the Customer’s Concept of Value

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      • 3.2Knowing Your Customers

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      • 3.3Sources of Business Ideas

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      • 3.4The Three Threads

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    • 4E-Business and E-Commerce

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      • 4.1E-Business and E-Commerce: The Difference

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      • 4.2E-Commerce Operations

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      • 4.3E-Commerce Technology

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      • 4.4The Three Threads

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    • 5Marketing Basics

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      • 5.1What Marketing Is All About

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      • 5.2The Customer

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      • 5.3Marketing Research

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      • 5.4The Three Threads

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    • 6Marketing Strategy

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      • 6.1The Importance of a Marketing Strategy

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      • 6.2The Marketing Strategy Process

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      • 6.3Segmentation and the Target Market

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      • 6.4Differentiation and Positioning

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      • 6.5Marketing Strategy and Product

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      • 6.6Marketing Strategy and Price

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      • 6.7Marketing Strategy and Place

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      • 6.8Marketing Strategy and Promotion

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      • 6.9The Three Threads

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    • 7The Marketing Plan

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      • 7.1The Need for a Marketing Plan

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      • 7.2The Marketing Plan

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      • 7.3The Three Threads

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    • 8Accounting and Cash Flow

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      • 8.1Understanding the Need for Accounting Systems

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      • 8.2Financial Accounting Statements

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      • 8.3Financial Ratio Analysis

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      • 8.4The Three Threads

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    • 9Financial Management

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      • 9.1The Importance of Financial Management in Small Business

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      • 9.2Financial Control

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      • 9.3Financial Decision Making

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      • 9.4The Three Threads

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    • 10Supply Chain Management: You Better Get It Right

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      • 10.1The Supply Chain and a Firm’s Role in It

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      • 10.2A Firm’s Role in the Supply Chain

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      • 10.3The Benefits and the Risks of Participating in a Supply Chain

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      • 10.4The Three Threads

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    • 11People and Organization

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      • 11.1Principles of Management and Organization

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      • 11.2Organizational Design

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      • 11.3Legal Forms of Organization for the Small Business

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      • 11.4People

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      • 11.5The Three Threads

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    • 12The Search for Efficiency and Effectiveness

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      • 12.1Personal Efficiency and Effectiveness

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      • 12.2Creativity

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      • 12.3Organizational Efficiency

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      • 12.4Going Lean

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      • 12.5Personnel Efficiency

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      • 12.6The Three Threads

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    • 13Icebergs and Escapes

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      • 13.1Icebergs

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      • 13.2Disaster Assistance

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      • 13.3Escapes: Getting Out of the Business

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      • 13.4Exit Strategies

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    • 14Going Global: Yes or No?

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      • 14.1US Small Business in the Global Environment

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      • 14.2What You Should Know Before Going Global

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      • 14.3Key Management Decisions and Considerations

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      • 14.4The Three Threads

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    • AAppendix: A Sample Business Plan

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      • A.1Executive Summary

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