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Table of Contents

    • About the Authors
    • Acknowledgments
    • Dedications
    • Preface
    • 1Your Business Idea: The Quest for Value
      • 1.1Small Business in the US Economy
      • 1.2Defining the Customer’s Concept of Value
      • 1.3Knowing Your Customers
      • 1.4Sources of Business Ideas
      • 1.5The Three Threads
    • 2Marketing Basics

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      • 2.1What Marketing Is All About

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      • 2.2The Customer

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      • 2.3Marketing Research

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      • 2.4The Three Threads

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    • 3Marketing Strategy

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      • 3.1The Importance of a Marketing Strategy

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      • 3.2The Marketing Strategy Process

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      • 3.3Segmentation and the Target Market

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      • 3.4Differentiation and Positioning

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      • 3.5Marketing Strategy and Product

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      • 3.6Marketing Strategy and Price

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      • 3.7Marketing Strategy and Place

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      • 3.8Marketing Strategy and Promotion

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      • 3.9The Three Threads

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    • 4Accounting and Cash Flow

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      • 4.1Understanding the Need for Accounting Systems

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      • 4.2Financial Accounting Statements

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      • 4.3Financial Ratio Analysis

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      • 4.4The Three Threads

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    • 5Financial Management

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      • 5.1The Importance of Financial Management in Small Business

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      • 5.2Financial Control

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      • 5.3Financial Decision Making

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      • 5.4The Three Threads

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    • 6Supply Chain Management: You Better Get It Right

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      • 6.1The Supply Chain and a Firm’s Role in It

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      • 6.2A Firm’s Role in the Supply Chain

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      • 6.3The Benefits and the Risks of Participating in a Supply Chain

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      • 6.4The Three Threads

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    • 7People and Organization

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      • 7.1Principles of Management and Organization

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      • 7.2Organizational Design

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      • 7.3Legal Forms of Organization for the Small Business

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      • 7.4People

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      • 7.5The Three Threads

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    • 8The Search for Efficiency and Effectiveness

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      • 8.1Personal Efficiency and Effectiveness

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      • 8.2Creativity

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      • 8.3Organizational Efficiency

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      • 8.4Going Lean

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      • 8.5Personnel Efficiency

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      • 8.6The Three Threads

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    • 9E-Business and E-Commerce

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      • 9.1E-Business and E-Commerce: The Difference

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      • 9.2E-Commerce Operations

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      • 9.3E-Commerce Technology

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      • 9.4The Three Threads

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    • 10Family Businesses

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      • 10.1Family Business: An Overview

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      • 10.2Family Business Issues

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      • 10.3Conflict

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      • 10.4The Three Threads

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    • 11Going Global: Yes or No?

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      • 11.1US Small Business in the Global Environment

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      • 11.2What You Should Know Before Going Global

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      • 11.3Key Management Decisions and Considerations

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      • 11.4The Three Threads

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    • 12Icebergs and Escapes

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      • 12.1Icebergs

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      • 12.2Disaster Assistance

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      • 12.3Escapes: Getting Out of the Business

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      • 12.4Exit Strategies

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    • 13The Business Plan

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      • 13.1Developing Your Strategy

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      • 13.2The Necessity for a Business Plan

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      • 13.3Building a Plan

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      • 13.4The Three Threads

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    • 14Appendix: The Marketing Plan

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      • 14.1The Need for a Marketing Plan

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      • 14.2The Marketing Plan

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      • 14.3The Three Threads

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    • 15Appendix: Foundations for Small Business

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      • 15.1Success and Failure in Small Businesses

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      • 15.2Evolution

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      • 15.3Ethics

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      • 15.4The Three Threads

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    • AAppendix: A Sample Business Plan

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      • A.1Executive Summary

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