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TOC
Current
Table of Contents
About the Authors
Acknowledgments
Dedications
Preface
1
Your Business Idea: The Quest for Value
1.1
Small Business in the US Economy
1.2
Defining the Customer’s Concept of Value
1.3
Knowing Your Customers
1.4
Sources of Business Ideas
1.5
The Three Threads
2
Marketing Basics
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2.1
What Marketing Is All About
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2.2
The Customer
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2.3
Marketing Research
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2.4
The Three Threads
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3
Marketing Strategy
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3.1
The Importance of a Marketing Strategy
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3.2
The Marketing Strategy Process
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3.3
Segmentation and the Target Market
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3.4
Differentiation and Positioning
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3.5
Marketing Strategy and Product
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3.6
Marketing Strategy and Price
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3.7
Marketing Strategy and Place
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3.8
Marketing Strategy and Promotion
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3.9
The Three Threads
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4
Accounting and Cash Flow
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4.1
Understanding the Need for Accounting Systems
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4.2
Financial Accounting Statements
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4.3
Financial Ratio Analysis
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4.4
The Three Threads
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5
Financial Management
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5.1
The Importance of Financial Management in Small Business
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5.2
Financial Control
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5.3
Financial Decision Making
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5.4
The Three Threads
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6
Supply Chain Management: You Better Get It Right
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6.1
The Supply Chain and a Firm’s Role in It
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6.2
A Firm’s Role in the Supply Chain
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6.3
The Benefits and the Risks of Participating in a Supply Chain
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6.4
The Three Threads
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7
People and Organization
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7.1
Principles of Management and Organization
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7.2
Organizational Design
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7.3
Legal Forms of Organization for the Small Business
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7.4
People
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7.5
The Three Threads
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8
The Search for Efficiency and Effectiveness
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8.1
Personal Efficiency and Effectiveness
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8.2
Creativity
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8.3
Organizational Efficiency
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8.4
Going Lean
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8.5
Personnel Efficiency
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8.6
The Three Threads
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9
E-Business and E-Commerce
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9.1
E-Business and E-Commerce: The Difference
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9.2
E-Commerce Operations
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9.3
E-Commerce Technology
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9.4
The Three Threads
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10
Family Businesses
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10.1
Family Business: An Overview
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10.2
Family Business Issues
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10.3
Conflict
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10.4
The Three Threads
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11
Going Global: Yes or No?
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11.1
US Small Business in the Global Environment
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11.2
What You Should Know Before Going Global
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11.3
Key Management Decisions and Considerations
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11.4
The Three Threads
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12
Icebergs and Escapes
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12.1
Icebergs
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12.2
Disaster Assistance
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12.3
Escapes: Getting Out of the Business
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12.4
Exit Strategies
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13
The Business Plan
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13.1
Developing Your Strategy
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13.2
The Necessity for a Business Plan
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13.3
Building a Plan
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13.4
The Three Threads
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14
Appendix: The Marketing Plan
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14.1
The Need for a Marketing Plan
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14.2
The Marketing Plan
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14.3
The Three Threads
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15
Appendix: Foundations for Small Business
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15.1
Success and Failure in Small Businesses
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15.2
Evolution
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15.3
Ethics
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15.4
The Three Threads
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A
Appendix: A Sample Business Plan
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A.1
Executive Summary
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